Léonché at NOVA Fashion Week – February 2009 – Part III

March 2006, marked the start of Léonché, a new and upcoming fashion label. Léonché, (pronounced “lay-on-shay”), grew out of a want to expose the world to the unique essence of various cultures. The founder, Almira Wilson, was born in February 1979 located in Washington, DC to Sheriff and Olabisi Daramy. Her parents originate from Sierra Leone, West Africa but her family roots extend to Senegal, Gambia, Morocco, Liberia, and Guinea. Born into a background saturated with art, culture & style, Almira welcomed her rich heritage into every aspect of her life.

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The clever name Léonché originates from the French translation for lion. Why lion? A lion exemplifies a strong, independent and courageous spirit, which is everything Almira wants Léonché to be. For years, Almira has been designing international garments that exhibit fabrics from Africa and Europe. The company’s mission is dedicated to bringing new and creative ideas to the market place, by offering products that cater to women, men, and children, sizes 0 to full figured, heights short to tall. Léonché promises to be more than your average fashion label. Léonché wants to be your new standard!